James Young (Art & Design)

Here’s a great early overview…

PCMag: Apple iPad video review from PCMag.com Reviews on Vimeo.

PCMag’s Tim Gideon takes an in-depth look at Apple’s first tablet, the iPad, prior to the April 3rd launch. Check out iWork, Maps, iBooks, and other apps and read the full review at www.pcmag.com

Despite the various “glaring omissions” that have been well debated in the past week, I agree that the iPad will be a success. It may not fully blossom, past the early adopters, until a v1.5 or v2, but it’s going to be very popular. As a UI designer I want one to develop for, as a consumer I want one because it looks so fun to play with. Anyhow, this Charlie Rose segment (presented in iPad-reistant Flash) sums things up well:



Found via: TechCrunch

1. Controls integrated into earbuds rules out 3rd party headphones (notwithstanding 3rd party headphones w/ new iPod shuffle compatible control$)
   
2. Lose the earbuds and you get to pay $29 to replace them - this kind of defeats the purpose of a ‘cheap’ iPod - like your kid isn’t going to lose or break these headphones in like 4 days
   
3. No click wheel, no screen - it doesn’t look like an iPod - this could just as well be mistaken for a bluetooth headset or a really thick tie clip
   
4. Yet another non-iPod-standard USB charging cord
   
5. It appears that it will not work with existing headphone-jack-related car audio solutions 
   
6. Ditto on above for portable or home speaker sets
   
7. Only two neutral colors, one reason you might want to get a bright green shuffle is so you can find the tiny thing when it’s lying around the house
   
8. 10 hour battery life claim is 2hrs less than the 2nd generation shuffles
   
9. VoiceOver is a gimmick that can’t outshine the flaws above - hooray you have a blind / screen-less iPod, and now it can aid you with voice assistance technology! But where’s the brail on the earbud controls? Also, seeing as Amazon just got bullied about text to speech for eBooks, I wouldn’t be surprised if the RIAA cries foul about Apple robo-speaking copyright protected band, album, and song names
10. The price jump is lame. It could make someone want to either buy a refurb 2g shuffle or nano.

The only two updates that DO make sense are the 4GB capacity and the ability to finally use multiple playlists. But the reasons above are cause for concern. Perhaps Apple wants to kill off the shuffle, it may have just done so regardless. 

What’s a consumer to do? Here’s the scenario, I wanted to buy and download the new album by The Cure. So I started to dig around the top music download stores, and my impulse to buy was drowned out by my aggravation with the Music Industry.

In my quest to figure out which site had the album for the best price, I began to wonder - why should the price vary at all? Shouldn’t I just be able to go to my preferred store, buy the album download, and know I didn’t get ripped off? There aren’t any costs associated with shipping and shelving physical products here.

No you can’t, and this appears to have something to do with ill-conceived price manipulation on the part of the music industry to ‘level the playing field’ for other music download retailers. But it’s really just leveling my willingness to commit to a purchase. Here’s are the confusing price variations I found when looking for that new album:

Album in question: The Cure, 4:13 Dream
	iTunes	Amazon.com	Walmart.com
Cost for album	$9.99	$8.99	$9.22
Cost per track	$0.99	$0.99	$0.94
Format	AAC	MP3	MP3
DRM?	Yes	No**	No**
Quality***	Medium	High	High
Album savings	$2.88	$3.88	$3.00

For this particular album, it looks like Amazon is the way to go - but that isn’t the case for every album. And what if I only want a few tracks? Anyway, it seems disingenuous that Apple supposedly had to threaten to close down the iTunes store to keep the per-track price of music downloads from going up - only to then see Walmart launch weeks later with tracks for as little as $0.74+. And now that other stores offer DRM-free MP3s, why isn’t all new music on iTunes offered in a $0.99/track iTunes Plus format? Anyway, sorry for the particularly geeky rant - but come on, you aren’t going to win the war on illegal downloads with these kinds of consumer unfriendly strategies.

*not an “iTunes Plus” offering
**Amazon tags it’s MP3s with a unique ID code in the metadata, Walmart - unknown
***iTunes Protected AAC is 128kpbs, MP3s can be VBR but approx. twice the bit rate of protected AAC

Rumors are flying that the Mac mini may be on its way out. Such rumors seem to indicate that the mini will either go away, or see a refresh. Let’s hope it is the latter.

The Mac mini not only needs a specs refresh, it needs a refocusing of it’s market position. Rather than being marketed as ‘the underpowered Mac for people too cheap to buy a real Mac’, it should be celebrated for its BYODKM (Bring your own display, keyboard, and mouse) heritage.

First off, Apple needs to build the next Mini in line with its improving stance on environmental considerations. Once the manufacturing story has a ‘Greener’ tinge, then the Mac mini can finally become the recycle-reuse-green-machine it almost is. They also needs to make it truly powerful enough to be worthy of the “Mac” prefix.

In addition, Apple could use its website to help build a community for DIYers looking for ways to locate peripherals from the vast array of hardware that’s already out there. This could be as simple as creating an online catalog that help customers connect with local computer recycling centers and similar sources for cheap/free monitors, keyboards, and mice.

Continuously churning out improved machines every few quarters is what keeps Apple products ahead of the cool-curve. But there’s definitely a niche to be served by bringing the latest Mac OS to people who would prefer the modestly smaller carbon footprint offered by using pre-owned peripherals.

One more thing, let’s not rule out an unexpected scenario like the Mac mini being cross-bred with Apple TV or something.